حاتم جسام محمد الجميلي اتجاهات الدبلوماسيين العراقيين نحو توظيف البرامج التلفزيونية في بناء السمعة الدولية للعراق

Abstract

difficult period that has greatly affected its international reputation, as a result of the wars, conflicts, and political and security conditions it has experienced over decades. This calls for intensive efforts to rebuild this reputation and present a positive image of Iraq to the world. The current study aims to identify the trends of Iraqi diplomats towards employing television programs in building Iraq's international reputation, by conducting a descriptive study, based on the survey method in its field aspect and the theory of uses and effects as a theoretical framework. The study was applied to a sample of (150) Iraqi diplomats, and the electronic questionnaire was used as a tool for collecting data.

The study concluded that there is a positive trend by Iraqi diplomats towards employing television programs in building Iraq's international reputation, and the trend towards "supporting the production of television programs that reflect the contemporary Iraqi reality in a positive way" came at the forefront. It also showed that the motive of "correcting misconceptions and negative stereotypes" came at the forefront of the motives for diplomats to employ television programs in building Iraq's international reputation.